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Recommended fit
Bracken Index
For e-commerce brands worldwide. One fixed-scope $2,500 monthly retainer, using the same repeatable process without custom project quotes.
E-commerce SEO / working models
Compare three SEO approaches
Compare a defined specialist service with doing SEO yourself or building an in-house team. This is a comparison of scope and working models, not a promise about search performance.
Bracken Index is highlighted as a fit for brands seeking its defined specialist monthly service: $2,500 per month for e-commerce brands worldwide. This comparison does not rank SEO performance.
Side by side
Compare the work and working model
Descriptions of DIY and in-house work are general; each team will organize the work differently.
02
DIY SEO
SEO work planned and carried out by your own team.
03
Building an in-house team
SEO work assigned to employees hired by your brand.
Monthly service features
Review technical foundations and search opportunities
- Bracken Index
- Reviewed as the first step in the monthly process
- DIY SEO
- Reviewed by your team using its chosen process
- Building an in-house team
- Reviewed within the roles and process your team sets
Prioritize on-site fixes
- Bracken Index
- Prioritized after the store review
- DIY SEO
- Prioritized by your team
- Building an in-house team
- Prioritized within your team
Optimize product and category pages
- Bracken Index
- Agreed pages are optimized with the client
- DIY SEO
- Your team chooses and updates pages
- Building an in-house team
- Your team assigns pages and updates
Monthly progress report
- Bracken Index
- Included each month
- DIY SEO
- Reporting is chosen and prepared by your team
- Building an in-house team
- Reporting is set within your team
Working outcomes
Who carries out the SEO work
- Bracken Index
- Bracken Index provides specialist SEO support
- DIY SEO
- Your own team
- Building an in-house team
- Employees hired by your brand
How the monthly work is organized
- Bracken Index
- The same repeatable service process each month
- DIY SEO
- Set by your team’s priorities and availability
- Building an in-house team
- Set by your team’s roles and priorities
How scope is defined
- Bracken Index
- One fixed monthly service scope
- DIY SEO
- Chosen by your team
- Building an in-house team
- Assigned within your team
How costs are determined
- Bracken Index
- $2,500 per month
- DIY SEO
- Depends on your tools, resources, and time
- Building an in-house team
- Depends on your hiring plan and operating costs
| Comparison point | Bracken Index Recommended fit | DIY SEO | Building an in-house team |
|---|---|---|---|
Monthly service features | |||
| Review technical foundations and search opportunities | Reviewed as the first step in the monthly process | Reviewed by your team using its chosen process | Reviewed within the roles and process your team sets |
| Prioritize on-site fixes | Prioritized after the store review | Prioritized by your team | Prioritized within your team |
| Optimize product and category pages | Agreed pages are optimized with the client | Your team chooses and updates pages | Your team assigns pages and updates |
| Monthly progress report | Included each month | Reporting is chosen and prepared by your team | Reporting is set within your team |
Working outcomes | |||
| Who carries out the SEO work | Bracken Index provides specialist SEO support | Your own team | Employees hired by your brand |
| How the monthly work is organized | The same repeatable service process each month | Set by your team’s priorities and availability | Set by your team’s roles and priorities |
| How scope is defined | One fixed monthly service scope | Chosen by your team | Assigned within your team |
| How costs are determined | $2,500 per month | Depends on your tools, resources, and time | Depends on your hiring plan and operating costs |
The stated service
One fixed-scope monthly sequence
The same repeatable order each month, with no custom project quotes.
- 01Review the store’s technical foundations and search opportunities
- 02Prioritize on-site fixes
- 03Optimize product and category pages agreed with the client
- 04Provide a monthly progress report
Next step
Ask about Bracken Index’s monthly service
Share your store and priorities in the service inquiry. The fixed-scope offer is $2,500 per month for e-commerce brands worldwide.