Resources

Bracken Index / E-commerce SEO tool

Faceted URL decision helper

Assess one filter-generated URL using the store facts that matter: what the filter changes, how durable its values are, whether results exist, and what evidence supports a search landing page. Unknown evidence stays unknown.

URL decision

Describe one filter state

Add what you know from the store and its search evidence. The URL itself does not prove demand, product distinctness, or intent.

Example format only. Enter your own full http:// or https:// URL.

What does the filter change?
Which values does this URL contain?

Select every type that applies to this URL.

Product-selection facets

Presentation, availability, and URL values

What does the filter return?
Is it a duplicate or very similar to a preferred URL?
What evidence supports a search landing page?

Choose Unknown until you have site-specific evidence.

Genuine search demand

Evidence that people search for this selection; do not infer demand from the URL or from the fact that a filter exists.

Distinct, useful product selection

A meaningful and useful product set that differs from the parent category.

Matching search intent

A page that satisfies the specific search task rather than exposing a temporary interface state.